Hype

When Hype opened we needed a point of difference from all the other venues on Edward Street. Ricardo build the brand from a powerful and easily recognizable logo, website to events flyer artwork. For the operations team all we had to do was deliver of the brand promise created via our media messaging. Hype’s artwork was a much talked about topic by patrons on Facebook, even resulting in customers asking to be involved as models. Post closing many of my patrons comment on how the artwork and in store experience blended.