Written by Administrator | 04 February 2010

Mediamech offers a professional and personalized internet marketing service. Our Knowledge of SEO Management can provide you with valuable assistance in promoting your services locally as well as internationally through effective use of the Internet.

Objectives

The ultimate objective of Internet Marketing via SEO is to increase website popularity on internet, search engine visibility and increase Page Ranking of the website.

Activities:

The following list includes some of the activities covered in the SEO package:

• Website Evaluation and Analysis
• Competitive Analysis
• Site Study
• Identifying Keywords
• Best Keywords Selection
• Directory Submissions
• Search Engine Submissions
• Forum Submissions
• Content Analysis
• Refining HTML Code
• Image Optimization
• Meta Tags
• Dynamic Page Optimization
• optimised Pages Development
• Reciprocal Link Building
• Non-Reciprocal / One Way Link Building
• Search Engine Submission
• Re-Optimization / Maintenance & Monitoring
• Submission Reports
• Traffic Reports

The Search Engine Opitimzation Initial Setup includes two phases:

Phase 1: Pre-Optimisation Analysis

1. Current standings of the website, like domain age, Page Rank, Traffic Rank, etc
2. Checking Back links
3. Bad neighbourhood check
4. checking broken links
5. Ensure that the use of graphics and flash are limited
6. At least 5 pages of dense, keyword rich pages should exist on the site.
7. Ensure alt tags are filled in using appropriate keyword rich descriptions
8. Inter links text analysis. Inter links should be keyword rich for better search engine positions..
9. Check for the availability of robots.txt file
10. Ensure that title tags and Meta tags are correctly formed
11. Find the main competitors of your business.

Phase 2: Optimization Process

On Page

1. Keyword research: Short listing the best keywords for the business.
2. Creation/modification of the Title, Meta keywords and Meta description according to the short listed / targeted keywords.
3. Creating keyword rich <h1>, <h2>, <h3>, <h4>, <h5> and <h6> headers
4. Creating keyword rich comment tags.
5. Image alt text attributes Optimization (Image Optimization)
6. Site content Optimization
7. Site map creation and submission
8. HTML Validation
9. Robots.txt file creation and Optimization
10. Fix the 404 error pages

Off page

1. Major search engines submissions
2. Major Directories submissions
3. Secondary search engines and directories submissions
4. Finding relevant websites and getting link backs / reciprocal links.
5. Paid inclusions in directories (This is Optional – will be paid by the client)
6. creating a link directory for reciprocal link exchange
7. Articles submissions
8. Press release submissions